Activity 9

Product Launch Planning

Students collaborate to plan a comprehensive product launch including market research, branding, pricing, marketing strategy, and a final investor pitch.

Intermediate to Advanced 120–180 min 3 Sub-Activities

Sub-Activities

1
Market Research and Positioning
Not Started 1 Exercise

Teams research competitors, identify target demographics, and determine a USP.

2
Marketing Mix Development
Not Started 1 Exercise

Teams develop their marketing mix (4Ps) and create a budget allocation table.

3
Investor Pitch Presentation
Not Started 1 Exercise

Teams deliver a 10–15 minute investor pitch. Other teams act as venture capitalists asking tough questions.

Cross-Cultural Communica… Business Telephone and V…
Materials
  • Marketing
  • Plan
  • Template,
  • Budget
  • Spreadsheet,
  • Presentation
Assessment
Peer evaluation rubrics
Instructor observation
Interactive exercises
Self-reflection